Growth · Lifecycle · CRM Systems
I'm Natalia Ramírez. I bring business strategy, customer experience, data, and technology together to design—and build—better ways to grow.
Growth, Lifecycle & CRM Systems Expert
My work lives at the intersection of strategy and execution. I can help identify why a funnel is underperforming, design an onboarding journey, untangle a CRM, or connect the automations that bring a promising idea into day-to-day operations. I don't start with a tool. I start with the business problem.
Three areas of expertise
I investigate growth opportunities, examine positioning and conversion journeys, and turn hypotheses into clear decisions and focused experiments.
Know where your next growth effort should go.
Growth Opportunity Assessment
COP 4,600,000
A focused diagnosis of one business unit: positioning, up to two segments, two priority channels, a key funnel, and a light review of up to three competitors.
Growth & GTM Activation Sprint
Starting at COP 9,000,000
Adds the design, launch, and initial review of one focused experiment using an existing channel.
Reach the right accounts, not all of them.
B2B Pipeline Blueprint
COP 4,600,000
Define or refine the ICP, map up to two buying personas, prioritize up to 20 client-provided accounts, and design messaging and sales alignment.
ABM Activation Sprint
Starting at COP 8,700,000
Adds a limited pilot across up to ten eligible accounts, one enabled channel, and a focused outreach sequence.
Trust your data before optimizing.
Tracking & Funnel Audit
COP 2,900,000
Review one GA4 property and one GTM container, up to eight events, and a priority funnel, including measurement quality and gaps.
Measurement & CRO Sprint
Starting at COP 6,200,000
Adds fixes or setup for up to five simple events, one priority conversion, and a small conversion-experience improvement.
I design customer journeys that connect behavior, segmentation, messaging, and meaningful moments—from acquisition through retention.
Coherent journeys across the relationship.
Lifecycle Blueprint
COP 3,300,000
Lifecycle map, assessment of segments and signals, up to three priority moments, and up to two designed customer journeys.
Lifecycle Journey Implementation
Starting at COP 7,300,000
Includes the Blueprint and implementation of one priority journey in one existing platform and channel, with up to four touchpoints.
Emails with a reason to arrive.
Email & Retention Audit
COP 1,700,000
Review one platform and up to three existing flows, including segmentation, suppression logic, visible setup, and basic deliverability checks.
Email Flow Launch
COP 5,200,000
Build one automated flow with up to four emails in one language, including copywriting and adaptation to existing templates.
I assess, organize, and implement CRM processes, automations, and integrations that connect marketing, data, and sales.
A CRM that supports operations.
CRM Audit — Essential
COP 2,300,000
Assessment of one CRM instance, a primary pipeline, up to five workflows, two integrations, and sampled data quality.
CRM Audit + Quick Wins — Advanced
COP 3,300,000
Adds up to three safe, limited fixes, capped at four combined hours of implementation and testing.
Reliable, documented automations.
Automation Sprint
COP 2,700,000
Design, build, and QA one moderately complex workflow in one existing platform.
Automation System
Starting at COP 5,800,000
Up to three related workflows across two platforms, plus one simple native integration, supporting one defined business process.
Qualify and prioritize with shared criteria.
Lead Scoring Blueprint
COP 2,900,000
Diagnosis, a rule-based Fit + Engagement model, initial thresholds, exclusions, and handoff architecture.
Revenue Qualification System
Starting at COP 6,200,000
Adds configured scoring in one CRM, up to twelve criteria, one pipeline, and two simple qualification/routing workflows.
Explorer
Not sure which one? Let's start with a conversation. Book discovery
Why work with me
01
Before building a workflow, I need to understand the goal and its context.
02
I translate commercial challenges into practical decisions about data, processes, and technology.
03
When the project calls for it, I go beyond strategy to implementation, quality assurance, and handover.
04
I've worked alongside product, engineering, marketing, sales, operations, and creative teams. I understand the distance between a good idea and a working system.
Experience
My career spans B2B marketing, fintech, agencies, automation, commercial leadership, and entrepreneurship. That breadth shapes how I work—from strategic decisions to the daily realities of making them happen.
Explore my experienceBuilt and quality-assured campaigns and automations in enterprise environments, with an emphasis on platform accuracy and cross-team delivery.
My contribution: Campaign setup and QA across segments, rules, forms, and CRM-connected marketing automation processes.
Takeaway: Strengthened my approach to clear requirements, quality controls, and documented delivery.
Collaborated across product, engineering, data, and marketing to support fintech product adoption and event-informed customer experiences.
My contribution: Worked on event requirements, behavior-informed journeys, communications, and coordination with Product, Engineering, Data, and other teams.
Takeaway: The work connected product decisions, data requirements, and customer communications—reinforcing my view of lifecycle as part of the product experience.
Worked on B2B demand generation, ABM, nurturing, and the marketing-to-sales processes behind opportunity development.
My contribution: Worked across demand generation, HubSpot, segmentation, automation, content, and marketing-to-sales coordination.
Takeaway: Built hands-on experience with the systems and decisions that support B2B opportunities over time.
Working approach
01
Understand the problem, the evidence, and the decisions.
02
Implement where appropriate, test, and review.
03
Document, hand over, and improve over time.
Not every service includes every stage. Assessments do not automatically include implementation.
We can start with an assessment, build a focused solution, or work together on an ongoing basis. You don't need to pick the perfect service before we speak. Let's start with the actual problem.
I'm also open to conversations about professional roles where I can combine strategic leadership, business judgment, and hands-on execution. Explore my career, experience, and skills without navigating the consulting sales process.
Tell me what you want to build, improve, or understand. We'll identify a sensible place to start and define a clear scope.