My career has been a continuous conversation between business, people, and technology.
I began by learning how businesses operate and how customers experience them. My work later moved into content, B2B marketing, technology, and financial products. Over time, CRM, data, and automation became central to how I solve problems. Today I bring that commercial perspective to both strategic and technical work.
Growth, Lifecycle & CRM Systems Expert with experience across fintech, SaaS, B2B, agencies, marketing operations, and cross-functional environments.
Languages: Native Spanish · English C2
Relevant roles (not exhaustive)
- Growth Lead / Manager
- Lifecycle & CRM Manager
- Marketing Operations Lead
- CRM & Automation Lead
- B2B Growth / GTM Lead
Level and scope depend on the opportunity.
Where I can contribute
Growth and go-to-market; CRM and marketing operations; lifecycle and customer engagement; automation; B2B demand generation; commercial operations design; and marketing analytics.
Working style
Systems thinking, curiosity about data, hands-on delivery, and strong collaboration with business, product, engineering, and creative teams.
Career timeline
My company experience is complemented by entrepreneurship—from local services to digital ventures under development.
Contributed to lifecycle and marketing automation strategy and execution, including segments, journeys, QA, and technical reliability.
My contribution: Supported journey planning and configuration, segmentation, QA, deliverability reviews, and troubleshooting across marketing operations.
Takeaway: Reinforced my view that successful lifecycle work depends on both sound decisions and technically reliable execution.
- Klaviyo
- Journeys
- Deliverability
Worked across commercial processes, CRM workflows, opportunity management, and coordination between clients, strategy, and delivery teams.
My contribution: Worked on pipeline structure, follow-up routines, reporting views, and commercial coordination.
Takeaway: Deepened my perspective on the connection between sales clarity, well-configured tools, and team capacity.
- CRM pipeline
- Reporting
Built and quality-assured campaigns and automations in enterprise environments, with an emphasis on platform accuracy and cross-team delivery.
My contribution: Campaign setup and QA across segments, rules, forms, and CRM-connected marketing automation processes.
Takeaway: Strengthened my approach to clear requirements, quality controls, and documented delivery.
- Marketo
- Salesforce
- QA
Collaborated across product, engineering, data, and marketing to support fintech product adoption and event-informed customer experiences.
My contribution: Worked on event requirements, behavior-informed journeys, communications, and coordination with Product, Engineering, Data, and other teams.
Takeaway: The work connected product decisions, data requirements, and customer communications—reinforcing my view of lifecycle as part of the product experience.
- CleverTap
- Firebase
- Events & journeys
Worked on B2B demand generation, ABM, nurturing, and the marketing-to-sales processes behind opportunity development.
My contribution: Worked across demand generation, HubSpot, segmentation, automation, content, and marketing-to-sales coordination.
Takeaway: Built hands-on experience with the systems and decisions that support B2B opportunities over time.
- HubSpot
- ABM
- Nurturing
Founded a boutique consultancy supporting businesses with digital marketing, communications, and customer-facing initiatives.
Worked across editorial content, industry communications, and cross-functional initiatives for a professional foodservice and hospitality audience.
Founded and operated a hospitality business—an early, hands-on lesson in customer experience, commercial operations, and the practical side of marketing.
My early roles spanned retail, bilingual customer support, and hospitality—from a Bogotá leather-goods boutique to food service and pastry work during culinary studies in Argentina. They shaped my understanding of business operations and real customer interactions before my marketing career.
Tools I've worked with
The goal is to show context and breadth, not to imply the same depth of expertise on every platform.
- GA4
- GTM
- Firebase
- Looker Studio
- Power BI
- Tableau
- Klaviyo
- ActiveCampaign
- Mailchimp
- CleverTap
- HubSpot
- Salesforce
- Marketo
- Pardot
- Pipedrive
- Zoho CRM
- Bitrix24
- ZiftONE
- Zapier
- Make
- n8n
- Figma
- Adobe Creative Cloud
- SQL
- Python
Think I could be a good fit for your team?
Tell me about the role, the challenges you're working through, and the kind of collaboration you're looking for. I'm open to relevant conversations across Growth, Lifecycle, CRM, and Marketing Operations.