My work is organized into three areas: Growth, Lifecycle, and CRM Systems. Start with an assessment, commission a focused implementation, or bring specialized expertise into your team on an ongoing basis.
Projects have defined scopes. Complex implementations are quoted after a technical scoping review.
By area
01
Find the right opportunities.
I investigate growth opportunities, examine positioning and conversion journeys, and turn hypotheses into clear decisions and focused experiments.
Know where your next growth effort should go.
Growth Opportunity Assessment
COP 4,600,000
A focused diagnosis of one business unit: positioning, up to two segments, two priority channels, a key funnel, and a light review of up to three competitors.
Growth & GTM Activation Sprint
Starting at COP 9,000,000
Adds the design, launch, and initial review of one focused experiment using an existing channel.
Reach the right accounts, not all of them.
B2B Pipeline Blueprint
COP 4,600,000
Define or refine the ICP, map up to two buying personas, prioritize up to 20 client-provided accounts, and design messaging and sales alignment.
ABM Activation Sprint
Starting at COP 8,700,000
Adds a limited pilot across up to ten eligible accounts, one enabled channel, and a focused outreach sequence.
Trust your data before optimizing.
Tracking & Funnel Audit
COP 2,900,000
Review one GA4 property and one GTM container, up to eight events, and a priority funnel, including measurement quality and gaps.
Measurement & CRO Sprint
Starting at COP 6,200,000
Adds fixes or setup for up to five simple events, one priority conversion, and a small conversion-experience improvement.
02
Build relationships that evolve.
I design customer journeys that connect behavior, segmentation, messaging, and meaningful moments—from acquisition through retention.
Coherent journeys across the relationship.
Lifecycle Blueprint
COP 3,300,000
Lifecycle map, assessment of segments and signals, up to three priority moments, and up to two designed customer journeys.
Lifecycle Journey Implementation
Starting at COP 7,300,000
Includes the Blueprint and implementation of one priority journey in one existing platform and channel, with up to four touchpoints.
Emails with a reason to arrive.
Email & Retention Audit
COP 1,700,000
Review one platform and up to three existing flows, including segmentation, suppression logic, visible setup, and basic deliverability checks.
Email Flow Launch
COP 5,200,000
Build one automated flow with up to four emails in one language, including copywriting and adaptation to existing templates.
03
Make operations support the strategy.
I assess, organize, and implement CRM processes, automations, and integrations that connect marketing, data, and sales.
A CRM that supports operations.
CRM Audit — Essential
COP 2,300,000
Assessment of one CRM instance, a primary pipeline, up to five workflows, two integrations, and sampled data quality.
CRM Audit + Quick Wins — Advanced
COP 3,300,000
Adds up to three safe, limited fixes, capped at four combined hours of implementation and testing.
Reliable, documented automations.
Automation Sprint
COP 2,700,000
Design, build, and QA one moderately complex workflow in one existing platform.
Automation System
Starting at COP 5,800,000
Up to three related workflows across two platforms, plus one simple native integration, supporting one defined business process.
Qualify and prioritize with shared criteria.
Lead Scoring Blueprint
COP 2,900,000
Diagnosis, a rule-based Fit + Engagement model, initial thresholds, exclusions, and handoff architecture.
Revenue Qualification System
Starting at COP 6,200,000
Adds configured scoring in one CRM, up to twelve criteria, one pipeline, and two simple qualification/routing workflows.
By problem
I also work on an ongoing basis: monthly optimization, an embedded specialist, or fractional leadership.
Let's talk about what you're trying to solve.