Growth · B2B DEMAND GENERATION & ABM

You don’t need to reach every company. You need to reach the right ones.

B2B buying involves multiple stakeholders, competing priorities, and long decision cycles. Building a lead list is not the same as developing opportunities your sales team can act on.

Book a 30-minute discovery call Two ways to start

The problem and what I do

I build demand generation strategies around your ICP, priority accounts, buyer-role messaging, and a coordinated marketing-to-sales process.

Who it's for

SaaS, technology, and B2B services companies with consultative sales cycles that want to improve account targeting and opportunity development.

Why this approach

Marketing and sales need a shared system for finding, developing, and managing valuable accounts—not just a larger contact list.

Two ways to start

Billing market

Option 1

B2B Pipeline Blueprint

Define or refine the ICP, map up to two buying personas, prioritize up to 20 client-provided accounts, and design messaging and sales alignment.

COP 4,600,000

Fixed-scope price. Subject to eligibility and requirements.

Check availability

Option 2

ABM Activation Sprint

Adds a limited pilot across up to ten eligible accounts, one enabled channel, and a focused outreach sequence.

Starting atCOP 8,700,000

Final pricing is confirmed after reviewing scope and technical requirements.

Request a quote

General terms: one consolidated review round; licenses, media, and external vendors are budgeted separately; work begins once the required information and access are available; business results are not guaranteed.

Conceptual example

ICP and buying committee

01ICP
02Priority accounts
03Decision-maker · User · Evaluator
04Message by role
05Sales follow-up

Illustrative visualization; not based on client data.

How we work

01Understand the context
02design the approach
03build when included
04validate
05document and hand over.

Scope and exclusions

Excludes purchased contact databases, unlimited prospecting, multiple custom landing pages, ongoing campaign management, and guaranteed sales meetings.

Related experience

Worked on B2B demand generation, ABM, nurturing, and the marketing-to-sales processes behind opportunity development.
My contribution: Worked across demand generation, HubSpot, segmentation, automation, content, and marketing-to-sales coordination.
Takeaway: Built hands-on experience with the systems and decisions that support B2B opportunities over time.
HubSpot
ABM
Nurturing
Built and quality-assured campaigns and automations in enterprise environments, with an emphasis on platform accuracy and cross-team delivery.
My contribution: Campaign setup and QA across segments, rules, forms, and CRM-connected marketing automation processes.
Takeaway: Strengthened my approach to clear requirements, quality controls, and documented delivery.
Marketo
Salesforce
QA

Frequently asked questions

Let’s build a better B2B opportunity engine.

Book a 30-minute discovery call See other ways to work together →

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