Growth · MARKETING ANALYTICS, TRACKING & CRO
You can have dashboards, events, and campaigns running—and still not know whether conversions are measured correctly or where people struggle to move forward.
I connect business goals, measurement, and user behavior so you can trust your data and make better-informed improvements.
Teams with an existing site and analytics setup that need a measurement review, a focused funnel analysis, or fixes to priority events.
Before optimizing performance, it helps to verify that the signals driving decisions reflect real user actions.
Two ways to start
Option 1
Review one GA4 property and one GTM container, up to eight events, and a priority funnel, including measurement quality and gaps.
COP 2,900,000
Fixed-scope price. Subject to eligibility and requirements.
Deliverables: health assessment, event inventory, funnel analysis, measurement plan, and CRO opportunity backlog.
Excludes server-side tracking, mobile SDKs, BigQuery, complex data-layer development, advanced attribution, and full page redesigns.
Option 2
Adds fixes or setup for up to five simple events, one priority conversion, and a small conversion-experience improvement.
Starting atCOP 6,200,000
Final pricing is confirmed after reviewing scope and technical requirements.
Deliverables: approved implementation, QA, event documentation, test record, and follow-up recommendations.
Excludes server-side tracking, mobile SDKs, BigQuery, complex data-layer development, advanced attribution, and full page redesigns.
General terms: one consolidated review round; licenses, media, and external vendors are budgeted separately; work begins once the required information and access are available; business results are not guaranteed.
Conceptual example
Illustrative visualization; not based on client data.
How we work
Excludes server-side tracking, mobile SDKs, BigQuery, complex data-layer development, advanced attribution, and full page redesigns.
Related experience
Worked on B2B demand generation, ABM, nurturing, and the marketing-to-sales processes behind opportunity development.
My contribution: Worked across demand generation, HubSpot, segmentation, automation, content, and marketing-to-sales coordination.
Takeaway: Built hands-on experience with the systems and decisions that support B2B opportunities over time.
Collaborated across product, engineering, data, and marketing to support fintech product adoption and event-informed customer experiences.
My contribution: Worked on event requirements, behavior-informed journeys, communications, and coordination with Product, Engineering, Data, and other teams.
Takeaway: The work connected product decisions, data requirements, and customer communications—reinforcing my view of lifecycle as part of the product experience.
Contributed to lifecycle and marketing automation strategy and execution, including segments, journeys, QA, and technical reliability.
My contribution: Supported journey planning and configuration, segmentation, QA, deliverability reviews, and troubleshooting across marketing operations.
Takeaway: Reinforced my view that successful lifecycle work depends on both sound decisions and technically reliable execution.
Frequently asked questions
No. It improves measurement and implements a focused hypothesis; impact must be assessed with sufficient evidence.
Yes, the base scope covers one GA4 property and one GTM container.
Only simple event fixes and one small CRO improvement; complex development is quoted separately.
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