Lifecycle · EMAIL & RETENTION MARKETING

Emails with a good reason to show up.

Sending more messages isn’t the same as communicating better. When audiences, sequences, and triggers ignore the customer’s context, email becomes noise.

Book a 30-minute discovery call Two ways to start

The problem and what I do

I help assess, design, and build email programs that bring segmentation, messaging, automation, and deliverability practices together.

Who it's for

Teams with an email platform that want to review their current program or launch a welcome, nurture, post-purchase, or reactivation flow.

Why this approach

Technology and content need to work together: the right message, relevant audience, useful timing, and reliable execution.

Two ways to start

Billing market

Option 1

Email & Retention Audit

Review one platform and up to three existing flows, including segmentation, suppression logic, visible setup, and basic deliverability checks.

COP 1,700,000

Fixed-scope price. Subject to eligibility and requirements.

Check availability

Option 2

Email Flow Launch

Build one automated flow with up to four emails in one language, including copywriting and adaptation to existing templates.

COP 5,200,000

Fixed-scope price. Subject to eligibility and requirements.

Check availability

General terms: one consolidated review round; licenses, media, and external vendors are budgeted separately; work begins once the required information and access are available; business results are not guaranteed.

Conceptual example

4-touchpoint flow

011 · Welcome
022 · Value
033 · Proof or guide
044 · Next step

Illustrative visualization; not based on client data.

How we work

01Understand the context
02design the approach
03build when included
04validate
05document and hand over.

Scope and exclusions

Does not include a new template design system, custom visuals, photography, complex deliverability remediation, custom integrations, or monthly campaign operations.

Related experience

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Takeaway: The work connected product decisions, data requirements, and customer communications—reinforcing my view of lifecycle as part of the product experience.
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Marketo
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Klaviyo
Journeys
Deliverability

Frequently asked questions

Let’s make every email worth sending.

Book a 30-minute discovery call See other ways to work together →

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