Lifecycle · LIFECYCLE STRATEGY & CUSTOMER JOURNEYS

Your customers don’t live inside isolated campaigns.

They discover, try, buy, use, return—or drift away. Each stage comes with different needs, questions, and opportunities.

Book a 30-minute discovery call Two ways to start

The problem and what I do

I design journeys that connect customer behavior, data, messaging, and meaningful moments throughout the relationship.

Who it's for

Digital products, SaaS, fintech, ecommerce, and recurring-revenue businesses that want to improve onboarding, activation, retention, or re-engagement.

Why this approach

Great journeys go beyond what to send: they address why it matters, who should receive it, when it should happen, and what comes next.

Two ways to start

Billing market

Option 1

Lifecycle Blueprint

Lifecycle map, assessment of segments and signals, up to three priority moments, and up to two designed customer journeys.

COP 3,300,000

Fixed-scope price. Subject to eligibility and requirements.

Check availability

Option 2

Lifecycle Journey Implementation

Includes the Blueprint and implementation of one priority journey in one existing platform and channel, with up to four touchpoints.

Starting atCOP 7,300,000

Final pricing is confirmed after reviewing scope and technical requirements.

Request a quote

General terms: one consolidated review round; licenses, media, and external vendors are budgeted separately; work begins once the required information and access are available; business results are not guaranteed.

Conceptual example

Conditional journey

01Sign-up
02Activated within 3 days?
03Yes → value guide
04No → targeted help
05Moment review

Illustrative visualization; not based on client data.

How we work

01Understand the context
02design the approach
03build when included
04validate
05document and hand over.

Scope and exclusions

Implementation requires existing event data, approved content, and valid channel permissions. New event instrumentation, SDK development, and full multichannel programs are excluded.

Related experience

Collaborated across product, engineering, data, and marketing to support fintech product adoption and event-informed customer experiences.
My contribution: Worked on event requirements, behavior-informed journeys, communications, and coordination with Product, Engineering, Data, and other teams.
Takeaway: The work connected product decisions, data requirements, and customer communications—reinforcing my view of lifecycle as part of the product experience.
CleverTap
Firebase
Events & journeys
Built and quality-assured campaigns and automations in enterprise environments, with an emphasis on platform accuracy and cross-team delivery.
My contribution: Campaign setup and QA across segments, rules, forms, and CRM-connected marketing automation processes.
Takeaway: Strengthened my approach to clear requirements, quality controls, and documented delivery.
Marketo
Salesforce
QA
Contributed to lifecycle and marketing automation strategy and execution, including segments, journeys, QA, and technical reliability.
My contribution: Supported journey planning and configuration, segmentation, QA, deliverability reviews, and troubleshooting across marketing operations.
Takeaway: Reinforced my view that successful lifecycle work depends on both sound decisions and technically reliable execution.
Klaviyo
Journeys
Deliverability

Frequently asked questions

Let’s design better moments for your customers.

Book a 30-minute discovery call See other ways to work together →

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